Who Are We?

We are a team of people doing truly awesome, innovative, and straight up cool stuff. We understand your daily struggles and we want to help so you can focus on what life’s really about.

Our Purpose

Lifetools: Make Life Easier.

To inspire and empower the spirit of innovation in each individual in a convenient manner so you can focus more on the things that truly matter.

Brand Values

Everyday Function

  • we make life easier through innovative, intuitive functionality and thoughtful details that anticipate needs and solves problems.

Reliable Convenience

  • we are your support team, we are here to take care of your daily little struggles and pains so you can focus on moving forward everyday, all day.

Our Spirit



Listen first then listen more.

Listen to our customers and each other and swing into action.



Be nimble – anticipate, adapt, evolve, and always move forward.

Embrace and propel change.

Be fearless – take risks and lead.



Commit to being exceptional.

Pursue growth, even when it’s uncomfortable.

Welcome failure as part of the process.



Support others around you so they can thrive.

Get things done.



Create a fun, pleasant experience.

Lighten up: Keep it light when things get heavy.


Our Voice

Straightforward – Informative & Smart
Confident – Helpful & Reassuring
Approachable – Upbeat & Simple

We aspire to inspire the


Long live the innovators, the movers and shakers, the game changers and, the dreamers of this modern city. Urbanites are no longer bound by the restraints of the city but rather, they find creative ways to navigate and overcome the challenges that come along the way.

We strive to help them move forward, more than just through the city, but also in life to help build a future full of potential for everyone to experience.

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